Brand

Thanks for featuring Sticker Lodge. Everything you need to promote our partnership is right here. Grab the logo, copy the description, and tag us when you post. Questions or need a different file type? Email hello@stickerlodge.com.


Logo

Three versions, in the order you should reach for them. All of them have transparent backgrounds.

1

Logo with tagline

Start here

The default. Use this version whenever it fits and stays readable. Pick the stacked or horizontal shape that suits your layout.

Sticker Lodge stacked logo with tagline, black

Stacked, black

For light backgrounds
Minimum 1 in / 150 px wide

Sticker Lodge stacked logo with tagline, white

Stacked, white

For dark or colored backgrounds
Minimum 1 in / 150 px wide

Sticker Lodge horizontal logo with tagline, black

Horizontal, black

For light backgrounds
Minimum 1.25 in / 200 px wide

Sticker Lodge horizontal logo with tagline, white

Horizontal, white

For dark or colored backgrounds
Minimum 1.25 in / 200 px wide

Every version on this page is available as SVG as well as PNG. They are true vector with the type converted to curves, so they scale to any size and do not need our font installed.

2

Logo only

Please read the note

For when the tagline would be too small to read. There is one shape here rather than two, because the horizontal lockup is the logo with the tagline set beside it. Take the tagline off and nothing is left to make wide.

Sticker Lodge logo without tagline, black

Logo only, black

For light backgrounds
Minimum 1 in / 150 px wide

Sticker Lodge logo without tagline, white

Logo only, white

For dark or colored backgrounds
Minimum 1 in / 150 px wide

Two quick things

Save it for where the tagline would be too small to work. The tagline gives up long before the artwork does. Under roughly 300 px / 2 in wide it is still technically legible but already reading as texture rather than a message, and that is the range where the logo on its own serves you better. Profile pictures, favicons, a sponsor row, a small corner credit, embroidery, anything printed tiny: logo only is the right call.

When you use it, a mention of what we do goes a long way. On its own the logo gives our name and our web address but not the category, so nothing on it tells anyone we make custom stickers. If the words can come from the caption, the cutline, the sponsor list, or the alt text, that covers it. For example: “Stickers by Sticker Lodge. Custom stickers at StickerLodge.com.” If there is no room for words at all, the version with the tagline is the safer pick.

3

Circle badge

Please read the note

For backgrounds you cannot control. The logo sits on its own white disc with a keyline ring, so it stays legible on light mode, dark mode, a photo, or a busy pattern without you having to pick a color version. One file covers all of them. Reach for this whenever a black or white logo might vanish into whatever is behind it.

Sticker Lodge circle badge on a light background
Sticker Lodge circle badge on a dark background
Sticker Lodge circle badge on a colored background

One file, any background

Light, dark and color above are all the same PNG
Minimum 1 in / 150 px wide

Same note as logo only, plus one

The badge carries no tagline either, so a mention of custom stickers nearby is just as welcome here, in the caption, the cutline, the sponsor list, or the alt text.

Please keep the white disc. It is the whole reason this version survives any background. Knocking it out or making it transparent leaves a ring with nothing to read against, which is the exact problem the badge is here to solve.

A few notes on using it


None of this is meant to be fussy, and we are grateful you are taking the trouble at all. These are just the handful of things that keep the logo readable and recognizable wherever it turns up.

Diagram showing the clear space around the Sticker Lodge logo, equal to the height of the S in STICKER

Clear space

Keep the tinted band clear of other elements. It is exactly as thick as the S is tall, so the rule scales with the logo at any size and you never have to work out a measurement.

  • Use the files as they come. Recoloring or adding a gradient starts to read as a different brand, which quietly undoes the work you are doing for us.
  • Scale it proportionally. Stretching or squashing shows up more than you would expect, and the mountain and the type are one piece of artwork, so they need to travel together.
  • It holds up best plain. Drop shadows and outlines tend to muddy the fine parts at small sizes. If it is getting lost on a photo, the circle badge is usually the easiest fix.
  • Give it a little breathing room, the height of the S in STICKER, shown in the diagram above. Crowded against other elements it stops reading as a logo.
  • Do not go below 150 px / 1 in wide. That floor is measured off the smallest thing in the artwork, the .COM, which stops resolving under it.
  • The horizontal lockup needs a little more, 200 px / 1.25 in. Its tagline sits smaller relative to the overall width, so it gives out before the others do. Each download above carries its own minimum, so you do not have to remember which is which.
  • If you need the tagline, please pull it from the file. It is drawn artwork rather than type, so setting it in a similar font will land close but never quite match.
  • Please keep our mark separate from yours. Combining the two into a single lockup, or placing ours so it reads as us endorsing something we did not print, is the one that tends to cause real trouble down the line.

Anything else, go right ahead. If you need a different crop, another file format, or something these notes do not cover, just email hello@stickerlodge.com. We would much rather say yes than have you guess.


Colors

The logo is a one color mark. It prints black on light, white on dark, and nothing else. Please use these values rather than sampling a PNG, which will land slightly off once it has been through compression.

 

Logo black

HEX #000000
CMYK 0 / 0 / 0 / 100
Pantone Black C

 

Reverse white

HEX #FFFFFF
CMYK 0 / 0 / 0 / 0
Pantone 11-0601 TCX (Bright White)

The CMYK value is a knockout. On dark stock print opaque white ink, or you get a hole rather than a logo.

 

Web accent

HEX #267ebd
Our site buttons and links. Not part of the logo, but handy if you are matching a page or a sponsor board to us.

About Sticker Lodge

Two lengths. The short one is what actually fits a caption, a sponsor listing, or a line of credit under a photo, so it is the one most people need.

One line

Sticker Lodge makes custom waterproof vinyl stickers in Belchertown, MA. StickerLodge.com

Full paragraph

Sticker Lodge is a Belchertown-based custom sticker shop printing waterproof, UV-resistant vinyl stickers in-house on professional equipment. Upload your design and we turn it into stickers your design deserves. Plus a full catalog of ready-to-go designs at StickerLodge.com.

Find us / tag us

Website: StickerLodge.com
Etsy: StickerLodgeCo
Instagram: @stickerlodge
Facebook: @stickerlodge
Pinterest: @stickerlodgeco

When you post, please tag @stickerlodge on Instagram or Facebook so people can find us.


Photos

Free to use in your posts. Right-click or long-press to save, or use the download buttons.

Sticker Lodge premium waterproof vinyl stickers

Waterproof vinyl range

Download
Sheet of custom printed Sticker Lodge stickers

Printed sticker sheet

Download
Custom die cut sticker peeled from its backing

Custom die cut, peeled

Download